Where Is Your Motivation?

For every freight broker and freight agent, achieving your goal in this industry is going to take time.  One day of hard, focused effort isn’t going to be enough.  To get what you desire, you have to put in hard, focused work every single day, day after day, for a long and extended period of time – even months and years.

Like billionaire Warren Buffet says:

“It doesn’t matter how hard you try, it takes nine months to have a baby.”

Every day, you have to wake up and take the steps necessary to get what you desire.  To do this, you’ll have to tap into your motivation.  To have a successful freight broker agent business, it takes a tremendous amount of motivation to get out there every day and make calls, build relationships, and face objections when you ask for the order.  Motivation, however, is a skill you can learn.

Are you a Freight Broker willing to pay the price?

There was once a businessman who made a fortune in the cleaning industry.  On an interview for a TV show, he was once asked “What is the secret of success?”

His reply was:

To become successful, you have to first know what you want, and then determine the price you are willing to pay to achieve it.  If you pay the price, you will achieve your goal.”

Whether your desire is to become a millionaire, or just make a little extra money so you can go on vacation or pay your rent on time, there will be a price you’ll have to pay to accomplish this.

You’ll have to work hard and make sacrifices to keep learning and growing and changing.  Your goal will cost you time, effort and energy!

The question is:

“Are YOU a Freight Broker or Freight Agent willing to pay the price?”

No one else will do this for you.  It’s all on your shoulders and the success of your freight broker business depends on it.

If you’re willing to pay the price, you can accomplish anything you desire.  Most people are not willing to pay the price.  It’s too difficult.  It’s too intimidating and they don’t desire it bad enough.

Even if you aren’t very motivated right now, you can unlock your hunger when you follow these 3 Essentials of Business Success:

  1. Goals

All success in this industry and in life begins with a goal.  Set some compelling goals that light a fire under your belly and get them down on paper.  If you don’t have a written list of your goals, then all you have are just dreams.

  1. Systems

You must follow a proven system if you want to be successful in the logistics industry.  If you don’t take the actions that successful freight brokers take, then you can’t get the results that successful freight brokers get.  Your roadmap to selling more freight includes making 3 new contacts a day and following up with your list weekly via email and phone.

  1. Motivation

Last but most importantly is Motivation.  Motivation is the glue that holds everything together.  It’s your WHY.  As Nietzsche said, “A man with a strong enough WHY can endure any HOW!”.

In other words, it’s motivation that gives you the discipline to review your goals and it’s motivation that allows you to stick to the system.

As a Freight Broker or Freight Agent, if you follow these three steps – and pay the required price – then you can live out your dreams and create an amazing life for yourself and your family!

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