As you build your freight broker business, you’re going to witness rejection. It’s inevitable. However, as great a freight broker or freight agent as you might be, not everybody wants to deal with you! This is a perfect reason to always be building your contact list.
The rejections freight brokers experience might not be the harsh rejections a door-to-door salesperson may have to endure. However, when people don’t answer your calls, don’t reply to your emails, or tell you not to contact them again, you’re witnessing rejection. This can affect your confidence and your desire to make more calls and contacts.
Perhaps, the biggest indicator of your future success as a freight broker is your ability to tolerate failure and rejection. When you allow rejection to upset you, it won’t be long before you give up on this profession and on your goals. On the other hand, when you learn to tolerate rejection and reach the point where it doesn’t affect you, you become unstoppable. Can you learn to deal with rejection? The answer is absolutely YES!
Here Are 5 Ways For Freight Brokers To Deal With Rejection:
- Have a vision and don’t lose sight: As a freight broker, you have a large, compelling and motivating vision for your life, and goals you desire to achieve. It puts rejection into perspective. Remember, that one rejection is just a small blip on a freight broker’s overall journey to achieving their goals. They must take the focus off how challenging the rejection may appear and keep their focus on their vision.
- Focus on the positive: When a freight broker (or anyone) focuses on their challenges, what are they going to get? More challenges! Think about it. Has focusing on your challenges EVER got you what you desired? However, when you focus on SOLUTIONS, what will you get? Solutions and Success in the freight broker business. Successful people are ruthlessly solution orientated. When freight brokers experience rejection, they must pick up the pieces, dust themselves off, focus on their vision and solutions and get back to work with a smile.
- What are the lessons you can learn? Rejection is a great teacher. Each rejection and challenge has within it a valuable lesson. Napoleon Hill, author of Think and Grow Rich says it best: Every adversity, every failure, every heartache, carries with it the seed of equal or greater opportunity.
- Nothing happens before it’s time: Accept that it wasn’t right for you at that moment. There’s another saying: Whatever you resist persists. When you accept the rejection and don’t fight reality, the emotion disappears. For example, when it rains, you can resist it by saying: I’m so mad it’s raining. Can’t this rain stop? I’m going to get wet walking to work, which will make my clothes wet, which will make me look unprofessional for the meeting…blah…blah…blah. See how silly this is? By not resisting it, all you would say is: It’s just a little rain. When it rains, you just accept that it’s raining and get on with your day. With practice, you can become as emotionless about rejection as you are about rain.
- Don’ttake it personally: Finally, and most importantly, don’t take rejection personally. You can’t take it personally because rejection isn’t about you! Rejection is not a measure of YOUR self-worth. When someone rejects you, they’re acting out of their own insecurities, doubts and fears. Maybe they’re busy. Maybe they have a lot of stress because their rent is late and the landlord is pressuring them. Maybe it’s raining outside and they just can’t stand the rain! The reality is, rejection has more to do with them, than you. Once any freight broker or freight agent gets their head around this, they’ll have no trouble picking up the phone and making those calls!