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Measuring success in 2020

At year end, most businesses take some time to look back on the prior year and judge successes and failures, and the outlook going forward. Sadly, for many small businesses, that discussion also includes serious consideration as to whether it’s practical, wise, or even possible to continue operations. Small businesses close even in the best […]

Hiring Employees

If your freight brokerage has reached the point where you’re considering hiring employees, you’re not alone. Around 20 million employees in the US, more than 15% of all workers, work at a company with 20 or fewer employees. Hiring that first employee can be a milestone for your business that helps determine your growth prospects […]

Customer Reviews

Let’s start with a fun fact: the first known customer complaint is held in The British Museum and was written on a clay tablet 3800 years ago. The customer was upset that the wrong grade of copper was delivered. Etching a clay tablet seems like it must take a lot of effort, so it’s easy […]

The Importance of Customer Retention

Let’s face it, landing a customer is hard. We don’t always like to say that out loud, because most of us make our living based on how good we are at landing customers. Being good at it doesn’t necessarily mean it’s easy though. According to sales consulting firm The Brevet Group, it can take 8 […]

Sales and Marketing During COVID-19

COVID-19 has presented every business in the world with an unprecedented challenge, with Freight Broker Agents and the rest of the logistics industry being no exception. If you’re in logistics, your sales process is certainly different than it was last year. Considering the demand on the freight industry, you may have even seen increases in […]