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The top reason for failure for any freight broker or freight agent is giving up. The good news is, YOU can overcome that reason and make yourself someone who doesn’t give up.
Whenever you are challenged, it’s always hardest in the beginning before it becomes easy. Freight management is no exception. For any freight broker starting out, you will undoubtedly face the challenges of forming a foundation; making calls, building relationships and receiving loads. However, as you gain success over time, it does become easier and even fun.
What challenges will you face as a freight broker/freight agent? One challenge for a beginning freight broker is when they start to accumulate successes in their career, they sometimes tend to give up or push themselves less and less. On the flip side, if the freight broker does not see a success or big enough payoff soon enough – they give up completely. The biggest mistake anyone can make is to start something, hit a few road blocks right away, and then give up before it gets any easier. Plus you’ve just wasted a bunch of time!
What’s fantastic about this industry is when you make the commitment to NEVER, EVER give up, you can’t help but be a success! Only when you commit and persevere, will you achieve all of your business, career and financial goals. It all begins with promising yourself that you’ll stay the course and not divert from it.
Why would you give up anyway? You wouldn’t give up eating. You wouldn’t give up sleeping. You wouldn’t give up waking up in the morning. So then why would you give up on your goals and dreams?
Why Do We Give Up?
I’m sure many of you have seen hundreds of articles about successful entrepreneurs and thought to yourself, “Well, it’s easy for them to say ‘Never give up’ when they’re a successful entrepreneur! Everything I’ve ever attempted has failed!”
That’s a key point for this topic: The reason we give up is because we’ve allowed so many other attempts at success to fail. After enough experiences with attempting something numerous times and allowing it to fail, we begin to associate our dreams with failure and disappointment.
The lies we hear in our mind keep telling us that we’re going to fail anyway, so we might as well give up now. How many times has that happened to you?
But there IS a solution and here’s five steps on how freight brokers and freight agents can break this pattern of failure and train their mind to never give up:
1. Stay Focused
Success speaker Tony Robbins says, “Where focus goes, emotion flows. What you focus on – the thoughts you choose – decide your emotions”. When you focus on how challenging your situation is, you’ll feel overwhelmed and frustrated. On the other hand, when you focus on the possibilities, and the rewards of persevering, you’ll feel motivated, excited and ready to work. Stay focused and you’ll finish anything.
2. Stay Positive
It may take weeks, months or years to achieve your goals. That’s why you must give yourself permission to be happy with making small progress. Each day, focus on doing just a little more than the day before and enjoy all your little victories along the way.
3. Have A Great Support Network
You’ll have setbacks on the way to your goals – guaranteed. You’ll have setbacks today and this week. The average person has a crisis once every three months! Don’t avoid these challenges and setbacks. Build up a support network of people who’ll assist you when these challenges do come up. These can be other freight agents or just great friends whom you can confide with. Just make sure they’re on board with your goals. When you have a support network that understands where you’re going, it gives you the strength and energy to overcome your setbacks.
4. Seek Out Ways To Assist Others
When you focus on ‘What can I get’ you tire yourself out. Then you make yourself feel like a victim when you don’t get what you want. Instead, focus on “What can I GIVE”. When you focus on giving and ensuring other people get what they want, you’ll inevitably get what YOU want and feel happier along the way.
5. Have Faith
Finally, have Faith. Not faith where you delude yourself into thinking that everything will be grand even when you never put in the work. It’s having faith in the process. Again, when you commit to a plan and work that plan every single day, you WILL achieve milestones and victories. Only when you stay with the process long enough and hard enough, is it impossible not to succeed.